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Building a New Wave of African Consumer Brands

Creating loved brands for African consumers

African consumers deserve more. The desire and demands of millions of Africans are changing, alongside a rapidly growing and urbanizing population. Waya Collective is a multi-brand company building a new wave of loved African consumer brands in the fashion & lifestyle sector.

Building Africa's industry, One Product at a time.

WAYA does not just believe in Africa’s manufacturing potential, we are building it. All products sold by WAYA brands are designed and made in Africa. Our production partners help us grow, and we help grow them.

Explore some of our best-selling products

WAYA Tracksuit

Super soft tracksuit with cropped hoodie

Skin by WAYA High Neck Top

Double layered basic top

Kimono with patterns

Fits everyone Kimono

Canvas Tote Bag

Tobe bag with black and white detail

High-quality and affordable clothing made in Africa. Made for You.

Bringing Africa's best basics to the continent.

Made in Africa.

At Waya Collective, we show that Made in Africa can be competitive, in quality and in price. Africa’s manufacturing potential is huge, yet dismissed by most brands. Use your opportunity to build your supply chain in Africa by partnering with us.
We are building Africa’s Industry, One Product at a Time.

How we produce

We have built a strong supplier network in East Africa that supplies our brands. We take care of the full development and production process from the product idea to the finished product including material sourcing and production.

Reach out to us if you want to become a producer for WAYA.

How we produce

Designed by Waya

We can create your products from scratch including fabric sourcing, product development, and production.

Production partners

We work with dozens of local producers, mainly in Uganda. They are the ones making Waya happen.

Smart supply chains

The right products in the right place at the right time. Logistics is one of the toughest challenges in Africa, we tackle it head on using with a data driven approach.

Reach out!

Reach out to us if you want to become a supplier or any other inquiry.

    Shop wholesale, Made in Africa

    The easiest way to access made in Africa products. At the click of a button.

    Shop wholesale, Made in Africa

    The easiest way to access made in Africa products. At the click of a button.

    Shop wholesale, Made in Africa

    The easiest way to access made in Africa products. At the click of a button.