We believe that people everywhere desire great products.
African consumers are currently served with generic and expensive products that don’t live up to the standard. Waya brings consumers in Africa the products they desire by building exciting brands and making great products.
Our first Brand
WAYA Clothing is first launching in Uganda, and our first step in making our vision a reality. With WAYA, we explore how to best serve customers, as well as build our production capacity.
The most efficient factories and supply chains can be in Africa, and we aim to build just that. Currently, we source and produce primarily in Africa, and as local as possible, working with production partners. As a next step, we plan to create our own factories and scale those with a franchise model.
We find many challenges in current supply chains in Africa such as lack of capital, lack of transparency, and missing industry knowledge. We are exploring how we can use the Cardano blockchain to build decentralized manufacturing networks on the African continent. Blockchain can help to make supply chains secure and transparent, as well as enable financing and access to resources.