On May 20th, 2022, WAYA Clothing celebrated its Official Launch Party in Kampala, Uganda. The Event was a big success, with over 250 guests getting to know the vision of the WAYA Brand and Waya Collective. Hosted by MC Malaika Tenshi, a Ugandan Fashion Icon, there was no boring minute. An opening speech by Antonia […]
In preparations for the WAYA Launch Event, we curated a selection of fashion pieces and produced them with our production partner MOTIV in Uganda. Mainly fabric from Uganda was used for the products, making more than 50% of the collection fully made in Uganda.
We launched an artsy NFT-Shirt giveaway connected to a t-shirt! The shirts are produced in Uganda; participation was possible via Twitter. If you want to be among the first people to own an item crafted by a decentralized manufacturing collective, our promotion in December 2021 was your chance (Don’t be sad if you missed it, […]
Before you change something, you have to understand it first. We think, that there is much more potential in Africa’s textile industry than there is now. However, we also know that there already is an industry for many years that we can learn from and also work together with. After spending a lot of time […]
Over the past weeks, we have worked hard to test our model. Can we produce clothing fully made in Uganda? We think you can see for yourself! The production of this collection also led to some major sights into how to set up the Waya model which is described below. All of the above products […]